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Shift by Shift Mental Performance System for Hockey Coaches
The Mental Performance Playbook for Hockey Coaches

Same Talented Kids. Same Mental Mistakes. Every Single Season.

The Mental Performance Playbook Built for Hockey Coaches

Everything you were never taught about coaching the mental game — now in one place. A complete playbook you return to all season long, not a course you sit through once.

Get The Playbook — $87
ONE-TIME PURCHASE. LIFETIME ACCESS. NO RECURRING FEES.
The Real Problem

You've Got Skilled Players Who Disappear When It Matters

Your season ends earlier than you expected — and all you can say is "We had the talent. I don't know what happened."
You think you're saying one thing. Your athletes are hearing another.
Your locker room is chaos, and it takes the whole first period just to settle them down.
The second adversity hits, your athletes go looking for someone to blame.
You know the mental game matters — but you were never actually taught how to coach it.
The Time Commitment

Here's Exactly What This Costs You

10 sec
To say the line mid-shift
0
Extra practice minutes required
1
Sentence you're changing tonight
Minutes to introduce it. Seconds to reinforce it. That's the whole cost.

A Decade Coaching Athletes. Real Coaches. Real Results.

Testimonial Testimonial Testimonial Testimonial
A Glimpse Inside

See Exactly What You'll Be Using

No fluff pages. No theory chapters to wade through. Just the pages you'll actually pull out, print, and use before your next practice.

The Reset Card
Print This. Tape It Up.

The Reset Card

The full mistake-recovery system on one page — ready for the locker room wall.

Coach's Quick Reference bench scenario
Real Scenario. Exact Words.

Quick Reference Guide

Flip here mid-game. The exact line for the moment you're already in.

Can Control Cannot Control table
One Whiteboard. One Session.

Confidence Between Shifts

The exercise that installs the whole first system in under ten minutes.

You've been here.

Late game. Close score. Bench goes quiet. Here's exactly what to say instead.

What Changes

Same Team. Same Season. A Different Ending.

You don't need to memorize a system to feel this working. You'll feel it in the exact moments that used to end your season early.

RIGHT NOWA player's ice time gets cut, and their effort disappears right along with it.
→
WITH THISThey learn their job was never about minutes — it's what they do with the shift they get. They control their reaction and body language, so the minutes they do get hit harder.
RIGHT NOWOne mistake turns into three because they're rushing to fix the first one.
→
WITH THIS"One breath. One job. Right now." — and they slow back down before it compounds.
RIGHT NOWA missed call gifts your opponent a goal, and your bench can't let it go.
→
WITH THIS"What can you control right now?" — and they let the call go before the next shift starts.
How You'll Actually Use It

Three Steps. No Studying Required.

1
Find your moment. Flip to the situation you're facing right now — it's already organized by what's happening on your bench.
2
Say the line. The exact words are already written. No improvising under pressure.
3
Move on. That's it. The habit builds itself the more you use it — you don't have to force anything.
Kristin Tullo
Your Coach

Built By A Coach. For Coaches.

I'm Kristin Tullo — certified mental performance coach and founder of Think Strong. Play Strong. I spent over a decade as a personal trainer and sports coach before I realized the biggest thing missing from most athletic development programs wasn't physical. It was mental.

For the last two years I've worked directly with athletes and coaches on confidence, focus, and resilience — the three key elements that determine who performs when it counts. My approach isn't therapy. It's practical, coach-ready, and built for the real demands of competitive sports.

SHIFT BY SHIFT MENTAL PERFORMANCE SYSTEM FOR HOCKEY COACHES

$87 — One Time Purchase

LIFETIME ACCESS. NO RECURRING FEES.
Five pillar mental performance playbook — seven complete coaching systems
Quick-use versions for real-time situations on the bench and in the locker room
Full Mental Performance Assessment for coaches and athletes
Athlete Goal Setting System and weekly tracking tool
7-Day Mental Reps Rollout — step-by-step implementation plan
Game Day and Bench System with real-time coaching language
Coaching Challenges System for the moments coaches dread most
Season Integration Framework — use it from preseason through playoffs
Lifetime access — yours to use every single season
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